This is all great stuff everyone, it's helping me form strategies for this. It seems like common themes are emerging here:
• Alienation
• Feeling slighted by the system
• A lack of empathy
• Anger
• Helplessness
• Self loathing
These are huge insights that I'm getting.
Now here is where I'm seeing the biggest challenge:
Speaking as someone who has tried to research CFS online throughout the years, I get confused in a convoluted mess -- it seems like we're looking at a classic branding challenge with the disease. Because so little is known about CFS, a clump of diseases and ailments get clumped in that category and each one of those are trying to be defined (from bacterial infections to cystic fibrosis to chronic fatigue to ME to chronic fatigue syndrome).
This is all due to a lack of a proper diagnosis, which is being worked on, and which we want to support.
Now here's the solution I'm seeing:
What if we just go with CFS? It already has a high brand recognition in the media and all of the people affected by any one of those diseases has gone through all of those emotions that are listed above, which are gut wrenching I might add. Including everyone will widen the immediate audience, especially because we'll be looking for a diagnosis.
We'll make the biggest goal of this phase to be all about getting people to understand the anxiety, and to offer a solution to create hope. Say, a tag line like "If you believe". This allows us to market the problem, even to doctors. This also allows us to use it's counter, "I believe", as a thanks to anyone who treats another with CFS with dignity, joins the research movement and/or donates to the cause.
I'm open to all suggestions as I'm still just trying to figure this out, hopefully uniting the diseases wouldn't create a backlash. Also how attached is everyone to the blue ribbon as the symbol?
John Kim
I have to respectfully disagree that branding it as CFS is a good idea for the following reasons:
- ME was the original name connected to the disease and has an existing diagnostic code in the WHO. It is also the name used in many places outside the US
- Chronic Fatigue Syndrome is often confused with the symptom of chronic fatigue by both the general public and by the medical community. It helps to make CFS into a meaningless garbage-bag diagnosis of people with fatigue.
It also makes people assume it is a non-serious disease where fatigue is the only symptom.
- there have been a number of studies done showing that much of the disdain towards the disease is CAUSED by the name CFS. Med students given the same list of symptoms with one name or the other did not consider it a serious disease when they were told it was called CFS. Look up studies by Leonard Jason.
- the BPS lobby in the UK has tied the name CFS to the idea of malingering and somatization in a way I don't personally believe is reversible.
- a large portion of the patient community will never accept CFS as the name. For the reasons listed above + others