sue la-la
Member
I want simple scientific facts to smack them over the head with.
yes. x 1000.
I want simple scientific facts to smack them over the head with.
What if we just came up with a new name? Blank canvas, what would be the ideal name for this group of diseases?
Hey everyone, there's a lot of great insights here. Yeah, the lack of branding is going to be difficult -- I don't know if it's even possible to choose an existing brand.
What if we just came up with a new name? Blank canvas, what would be the ideal name for this group of diseases?
Hi Everyone,[fright]
View attachment 601[/fright]
I'm new to this forum. To give some backstory, my childhood friend has a severe case of ME/CFS and his father is leading an effort at Stanford to research the disease and I really want to do what I can to help ME/CFS as a whole. I'm personally not a scientist so I cannot help in that way, but I do work in advertising and I have a deep understanding on how marketing works as a whole, so I'd like to offer myself to the cause in that way: to help fundraising and raise awareness. I'd like to ask you, the community, a number of questions to help my efforts to raise awareness:
• What stigmas do you deal with on a daily basis from either friends/family/colleagues or doctors/physicians?
• What did you have to go through to get diagnosed?
• Have the stigmas gotten better throughout the years or has it stayed about the same?
Any insights that you guys can give me will be of great help, thank you!
My gosh Halyconsf8 - you are up against it!I have been completely abandoned by my family. Although I was sick for many years prior it wasn't until 1995 that I received a diagnosis. In all those years, with ALL the information available on the internet my family still doesn't "get it."
I honestly believe they think I am crazy because their verbally attacks, tough love and continued questions of "what is your problem?" leave me frazzled, confused, completely unable to think so I respond in a frustrated manor. I have attacked them for their ignorance after sending hundreds of articles for them to read.
I tried to commit suicide early on in my illness but failed and was publicly shamed by my brother for my "bogus suicide attempt." I actually met someone in November of 2013 who I informed of my illness immediately before we started dating. They didn't have a problem with it although they were 100% healthy and active. I was foolish in love and sold my house to move to FL with them. It didn't last a year before they decided they couldn't live with my illness.
Today, I am homeless, sleeping on a friend's couch. All my belongings were loaded onto a truck. I have no idea were they are. I assume they are gone forever but it doesn't really matter because I have no place to put them. I have been priced out of the housing market.
My pittance of a disability check will not go far at all. I cannot even cover my meds. I have been strong and alone for far too long. I guess we all have our breaking points. At 53, after 20+ years of illness and no support, I give. I think it's remarkable what's happening in the research community but sad that it has taken so long for the faintest of light to be shed on this disease. I wish you all the best on your journey toward health.
Thank you Cort, this forum has served me for years in my effort toward health. You have and are making all the difference in the world.
Saying it like it is Snow LeopardThe stigma itself isn't the problem, the key is what we lose due to the stigma.
Life is tough when you can't concentrate for very long, you are in constant pain (I've had a headache for almost 15 years - it never goes away). But all of those are tolerable unless...
What we lose is what most people take for granted:
Relationships. Financial security (since we lose the ability to work). Hope for the future.
Limited energy means that we can't keep in touch, spend the same quality time as others.
Imagine you had just one hour of quality time a day. You can spend it on working, your hobby, or with your family. YOU HAVE TO CHOOSE ONE! You lose everything else for that day. Most people take whatever level of energy they have for granted. We know that what little we have can be taken away from us.
I have been ill since I was 15. I am a 31 year old virgin. Why? Because I've either never had the energy to actually date people (or have sex), or it has never worked out because most people are simply unwilling to date those who are severely ill, unless they are ill themselves. Something like 70% of patients are single and this increases for those who are severely ill and/or have been ill since they were a child. Not being able to have a romantic relationship and start a family is what hurts the most. This is something that most people take for granted!
In terms of family and friends, and meeting new people. I shouldn't have to endlessly explain what ME/CFS is and my limits and have constant lack of understanding. (my family are now supportive and friends who do not believe are no longer friends...)
Most of us do not have the energy/ability to work, yet we have to deal with endless bullshit with rejections by insurance companies and endless drama with government welfare. At the end of all this, we live a life of poverty on welfare. Those people who think living on welfare is a cushy stress-free lifestyle have never tried it.
But what about hope for the future? Given the incredible amount of public and private money spent on medical research, surely someone will figure it out?
The stigma hits just as hard here. There is a huge myth that there has been lots of research on this condition and they haven't found anything because there is nothing to find. This is why many people, including many doctors think that CFS is a psychologically-induced condition. This is the myth that I'd most like to see shattered. The lack of breakthroughs is because the work hasn't been done. There are very few heroic researchers in this field. There should be 100 times more, in terms of the ratio between disease burden (DALYs) and research funding.
Many of us lose what most people take for granted: families.
That may be the most difficult question of all...Hey everyone, there's a lot of great insights here. Yeah, the lack of branding is going to be difficult -- I don't know if it's even possible to choose an existing brand.
What if we just came up with a new name? Blank canvas, what would be the ideal name for this group of diseases?
Dr. Nancy Klimas and I think perhaps a couple other researchers suggested a name but I don't know where I read that so if someone knows perhaps they can post it here.What if we just came up with a new name? Blank canvas, what would be the ideal name for this group of diseases?
Dr. Nancy Klimas and I think perhaps a couple other researchers suggested a name but I don't know where I read that so if someone knows perhaps they can post it here.
The problem is, if you don't have a major health organization taking that up such as NIH or CDC then no one in the healthcare system is going to care much. If Dr. Klimas still has to use CFS and all researchers around the country ME/CFS then that is a clear indication that they have to submit to get recognized and do their work.
You know, that's really a compelling case to just go with CFS. I hear you all regarding how you feel about the name, but we have to also look at it this way: I'm not primarily marketing to you, you guys are already converts; I'm marketing to the non-informed masses -- the ones are likely to create stigmas.
My job in this particular endeavor isn't to directly get the masses to fully "get it" -- I'm telling you now, it's just not going to happen in a short ad. It is instead to first and foremost make the masses aware that CFS is a serious disease and to create associations with CFS that prime them to be more understanding, so that they're more easily convinced.
I also don't necessarily want to be direct. Take Nike's tagline, "just do it". It's not about getting you to directly buy their shoe per say, but it's telling you to empower yourself in your own life by "just doing it". You heed that advice in real life, feel empowered from heeding that advice, and you associate Nike with that feeling. Next time you're in the shoe store, when you see Nike, you associate that brand with making you feel strong. This all happens on a subconscious level.
Right now, people see CFS, they think bad things. Right now I want people to see CFS and think "this is real" in any capacity possible, and feel compelled to research CFS. If we want to fully convince someone, what needs to happen in tandem with what I'm doing is the creation of a site where they can immediately get educated about CFS and donate/do something to raise spread further awareness. That site doesn't exist yet.
Hi Everyone,[fright]
View attachment 601[/fright]
I'm new to this forum. To give some backstory, my childhood friend has a severe case of ME/CFS and his father is leading an effort at Stanford to research the disease and I really want to do what I can to help ME/CFS as a whole. I'm personally not a scientist so I cannot help in that way, but I do work in advertising and I have a deep understanding on how marketing works as a whole, so I'd like to offer myself to the cause in that way: to help fundraising and raise awareness. I'd like to ask you, the community, a number of questions to help my efforts to raise awareness:
• What stigmas do you deal with on a daily basis from either friends/family/colleagues or doctors/physicians?
• What did you have to go through to get diagnosed?
• Have the stigmas gotten better throughout the years or has it stayed about the same?
Any insights that you guys can give me will be of great help, thank you!
Hi Everyone,[fright]
View attachment 601[/fright]
I'm new to this forum. To give some backstory, my childhood friend has a severe case of ME/CFS and his father is leading an effort at Stanford to research the disease and I really want to do what I can to help ME/CFS as a whole. I'm personally not a scientist so I cannot help in that way, but I do work in advertising and I have a deep understanding on how marketing works as a whole, so I'd like to offer myself to the cause in that way: to help fundraising and raise awareness. I'd like to ask you, the community, a number of questions to help my efforts to raise awareness:
• What stigmas do you deal with on a daily basis from either friends/family/colleagues or doctors/physicians?
• What did you have to go through to get diagnosed?
• Have the stigmas gotten better throughout the years or has it stayed about the same?
Any insights that you guys can give me will be of great help, thank you!